You know what, Sociology and Anthropology is so difficult. All these concepts in different manifestations and combinations and permutations. Mind bending I tell you. Studying Popular Culture in Southeast Asia in terms of producers and audience. And how the audience becomes a commodity for producers. And how this shifts again to make the audience the producers instead of the consumers in this relationship. Set against a backdrop of, muay thai, football (as in soccer), k-pop, Sushi, karoake, soap operas, Cantopop, Indonesian cinema, Phillipene and Thai beauty contests, Dick Lee's musical compositions, the mat-minah equivalent in Thailand. All these are very interesting yes but I must think of them in terms of negotiated identities, cultural commodities, financial economy, producer, text, audience, discourse against dominant ideologies. Basically, studying popular culture to understand society, to understand people. Well, it's really not as easy as it sounds like. But is sure interesting.